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Hala Matar Choufany, President for the Middle East, Africa and South Asia at HVS, is one of the hospitality industry’s most experienced and influential advisers. Over the past two decades, she has advised on more than 5,000 hospitality and mixed-use projects across Europe, the Middle East, Africa and Asia, working with owners, investors and developers on valuations, acquisitions, asset management, strategic investment, development and contract negotiations.
In this interview with Breaking Travel News, Choufany examines the forces reshaping global hospitality, from the shift towards stronger operational performance and asset management to changing guest expectations, talent shortages and the growing influence of artificial intelligence. She also explores the opportunities emerging across the Middle East and Africa, why the next phase of hospitality growth will depend as much on people and execution as new development, and what industry leaders should be discussing as they gather at FHS World in Dubai.